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John Rumm
 
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Default Badged Power Tools

wrote:

I know it can be that way, but is it always? Or is there in reality a
lot of same case plasticine geared tools around? I thought there were,
but am open to correction if that isnt done.


There are tons of rebadged products about. That does not mean that all
rebadged products are neccasarily bad even if it is a marketing strategy
that is often employed in the "pile em high sell em low" end of the market.

The basic quality of the starting product dictates the final item
quality (although the "value" of the whole package can obviously be
changed by what is added later in the chain). The cost base of the
organisation doing the rebadging and where it chooses to position the
product will dictate the final price - as David said the ex works
purchase cost is only a small fraction of the consumer price.

David's description of the HPC did say "by DIY standards it was pretty
good"... I am sure he could have also sourced the same unit as gets a
power devil badge (and various others) and retails at 20 quid in the
shops - I expect the description would be less favourable!

--
Cheers,

John.

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