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Jeff Wisnia
 
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Default Dremel TV ad.. I don't get it..

Kyle Boatright wrote:

"Doug Warner" wrote in message
...
I wondered what the woman was cutting in one scene, so I paused it for
a closer look:
http://webpages.charter.net/dwarner2/DremelScrew.jpg

It's a crooked screw sticking about 1" out of a door hinge.. Instead
of removing the screw with a driver or vice-grips, she's cutting the
screw off flush with the hinge...

Unless I'm missing something, this is the dumbest tool use I;ve ever
seen.. Do the writers for this commercial even know how to use tools?
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I don't think it matters whether the ad writers are tool users or not.
During the holidays, there are plenty of folks out there looking for the
perfect gift for a loved one. They see the ad for the "latest greatest nifty
tool" on TV and go buy one. Unfortunately, most of the tools that are
advertised before Christmas are what I'll call "gizmo" tools. They are not
everyday tools and may not even be *that* good at the thing they are
supposed to do well. Even so, there are plenty of potential gift givers out
there who don't realize that these tools arn't very practical and buy 'em
anyway.

KB




The profusion of TV and print ads for laser leveling devices of all
kinds speaks loudly to that.

Unless I'm missing something it's hard for me to believe that the
average DIY homeowner will really have many needs for that kind of level
that couldn't be accomplished by the plain old bubble level he/she
probably already owns.

DAMHIKT G

Jeff
--
Jeffry Wisnia

(W1BSV + Brass Rat '57 EE)

"Truth exists; only falsehood has to be invented."