David Maynard writes:

Well, that's a lot of Bull

The company has tried to make the best of its name in English ads,
often with slogans along the lines of what you give above, but it
hasn't been very successful. Bull doesn't mean anything in French, so
it's not a problem in France, but it's a problem in English-speaking
countries. It was just bad luck that one of the original founders had
a Norwegian name that by some weird coincidence happened to look just
like an English word (Bull doesn't look very Norwegian to me, but
maybe it is [?]).

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