On Mon, 11 Jan 2021 16:43:35 +0000 (UTC), Bertrand Sindri
wrote:

In some instances, it was bankruptcy liquidations that resulted in a
rent-seeker buying the "brand name" from the bankrupcy proceedings (to
gain the "brand recognition" for their junk until enough people learn
the "new X" brand is just junk).

So the original company owners never got rich, and a rent-seeker is
just taking advantage of the "brand recognition" that name had built up
over the years to make a quick buck for as long as they can squeeze
blood from the corpse.

That certainly has the ring of truth about it; many thanks.