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Leon
 
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List price is generally the highest. It is a price that the manufacturer
will general throw out there as to what the product might be worth to the
public.

We all buy Gasoline at List price. ;~)


Retail Price is the price that the manufacturer suggest the retailer sell
the product at. If there is competition the retail price is generally a
starting point to reduce the price from.


Wholesale price is a quantity discounted price to a reseller from a
distributor.