Manufacturer' Suggested Retail Price.

MSRP is a fiction designed to allow "discounts." It's the cousin of those
prices your doctor charges for a treatment group on the "this is not a bill"
statements sent you by your medical insurer. Since you went to a
participating provider anyway, the only thing they're good for is the tax
man. They're reported as "write-offs" anyway.

"Rob" wrote in message
om...
Anyone ever notice most of the products on Amazon have their price and
also a regular "list" price. Then they tell you how much you are
saving off of list. Where the heck do they get these prices?
For example, the Delta 22-580 planer they have for $349. List price
$788? Who has ever payed this? How about the DeWalt DW735 planer for
$499. List price $860? I don't think so. My favorite, the Hitachi M12V
router. Amazon has it for $159, which is waaaay below the list price
of $541! Wow a 70% savings, they are practically giving it away! I
know they just make this up, but what's the point of doing this in the
internet age? Who's fooled by it? Maybe the same ones who are waiting
for their lump sum from the Nigerian prince?