On Mon, 15 Jan 2018 07:54:12 -0800 (PST),
Terry Schwartz wrote:

Yes we know, it's soooooooo sad......

I get your point, even ensconced inside the sarcasm, so I'll just say it
bluntly that I do realize 99.99% of the people out there do not care that
they're completely unable to intelligently purchase things using a modicum
of logic.

These people all want a "number line" decision, where they can use the
good, better, best by "marketing derived" criteria, such as silly words
like "ceramic" (where one spec of clay makes it a ceramic) and
"semi-metallic" (where one spec of iron makes it metallic).

You're one of those people, most likely (based on Occam's Razor deduction),
and that's fine.

You *think* you're intelligently choosing a brake pad, and that's fine too.

You may even buy by one of the three marketing-induced criteria:
a. If you're cost conscious, you buy the cheapest FF that fits.
b. If you're value conscious, you buy the mid FFs (with a small price bump)
c. If you're status conscious, you buy the high FFs (bigger price jump)

I'm not like you.
I like to *understand* that which I buy.

That's my take on the main difference between you and me base on the one
line you wrote.

I like to make intelligent buying decisions.
You apparently don't care to - and that's fine.