"JoeSpareBedroom" wrote in message

If you were the CEO at Breyers, how would YOU have instituted the price
change so it was not a "scam"???

You run the company, and people will do exactly what you say, no questions
asked. Describe your plan.

I'd just raise the price, the same as they have been doing for many years.
Breyers used to be 79¢ a h alf gallon and they worked it up to about $5 and
still sold ice cream. IMO, going to a smaller package instead is a method
of deception.

While we're at it, notice they no longer have the Pledge of Purity that
graced the cartons for many years. They've added other cheaper ingredients,
even to vanilla that used to be simply: cream, sugar, vanilla. No more.
Profit over quality.