On 02/28/08 10:39 pm Rick Blaine wrote:

Then we're back to the heart of the matter: If you ran a paint company, how
would you inform customers that the cans no longer contained a gallon?

I wouldn't reduce the size of the package - I'd raise the price. But paint is a
poor example, because except for the tint bases previously discussed, the
majority of paint is sold in full gallon containers.


The two cans of Pittsburgh we got recently came labeled as 3 7/8 quarts
and "White/Pastel Base." The one we had tinted would have come a little
closer to the full gallon (if it did not in fact reach it), but the one
we wanted left as plain white (untinted) would still have been 4oz.
short. All the other bases presumably had to have tint added, but not
the White. The store ads. gave the price per gallon. The label they
stuck on the tinted one said "Gallon."

Perce